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Friday, June 18, 2010

Visit Florida Weekly Update

Visit Florida, the state's tourism marketing arm, has been keeping up with the latest on the Deepwater Horizon Oil Spill and getting the word out to potential visitors that the beach is still open for business. As condo owners keep up with the latest news on the oil spill, I thought it would also be useful for owners to know what the state's tourism branch is doing to attract more visitors to the area to fill your rentals.

Visit Florida is hosting a free webinar on Monday, June 21 at 10 a.m. EDT/9 a.m. CDT to hear from environmental and financial experts and attorneys concerning the latest updates about the Deepwater Horizon spill with topics including what has happened so far with the spill; how it is likely to affect tourism, fishing and related industries; potential claims and types of damages you may be able to recover; and how to document damages and claims.

To reserve a spot, click here.

Visit Florida also hosted a webinar last week on what the agency is doing in response to the spill. You can check out the recorded version here. Other webinars will be scheduled as more information to share comes along.

This week's update included the announcement that Sunshine Matters—the corporate blog for Visit Florida—will now include two daily reports—a media coverage overview of the oil spill nationally and a marketing response update. You can check out the blog here.

The organization has also launched two new TV spots airing in nearly 100 domestic markets—"Need To Know" focuses on Northwest Florida, where "More Than Enough" focuses on beach and water images throughout Florida.

Visit Florida is planning to research and measure the effects of the additional advertising in the marketplace, and have received 15 proposals from the Gulf Oil Spill Advertising Research Request for Proposals that closed this week. The agency has now begun the selection and contracting process.

Visit Florida has worked with the Florida Fish Wildlife Conservation Commission to send an e-mail promoting this weekend's no saltwater license required and the early opening of scallop season. Typically opening July 1, the scallop season is now opening Saturday, June 19. Also, beginning July 1, Florida residents will qualify for a no-cost shoreline fishing license.

Florida Live is also a great resource hosted by Visit Florida that allows those living the Florida lifestyle "live" to post photos to share with potential visitors and allows them to view webcams from across the state, including numerous cams hosted throughout Northwest Florida.

Visit Florida has also added a consumer question and answer page to its usual Travel Update Page of VISITFLORIDA.com to address any travel questions they may have regarding the spill.



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